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T.L. Bodine's avatar

These are clever ideas! I definitely concur that the best use of chatGPT is for stuff like idea generation instead of actual writing. When you get it to come up with comp titles, how often does it hallucinate/lie and pitch you things that don’t exist or don’t fit? I’ve had it fabricate whole films and people before so I don’t trust it as a research tool without some hefty double checking lol

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D.G. Chichester's avatar

I love how you've embraced this and are (as always) so willing to share your experience and ideas in practical, encouraging ways. I attend a weekly meetup on generative AI, and a slightly revised version of quote I wrote down from one of the presenters a couple of weeks ago rings true here: "AI won't replace marketers. But marketers who use AI will replace those who don't." Swap marketers as you will… or ask ChatGPT to do it. ;-)

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